How do leisure and work change when we experience them as games? What happens under the surface in everyday life when gamification becomes a reality? Are we happy people in the end or just good gamers? In WIN-WIN, various usage scenarios of motivation-enhancing digital apps are observed, and sociologists, psychologists and pioneers evaluate the pros and cons of gamification for a society in which personal freedom of action is considered a valuable good. Against this background, is the new “normal” really a win-win situation? (Christina Zimmermann)