FragMANts

“This is amazing! Oh my god my hands are shaking!” Haul. Unboxing. ASMR. Smiling, touching, caressing, tapping, stomping. Dozens of fragments from YouTube-videos, from which the artist collective NEOZOON assembles new consumer bodies. Ecstatic exclamations, rhythmic sounds, a swelling beat of shameless climaxes, moments of pure joy, orgasmic fulfillment … Oh yes, we are fucked. NEOZOON confronts us with a reality that we cannot escape any longer. Because it is not the others that we see – it is us, caught up in our own role as perpetual consumer, free to make new decisions all over again, just to find happiness. FragMANts is a spectacle that springs from the direct interface of virtual and material reality. And it is an extremely painful picture that the artists, in their secret complicity with YouTube, wring from our reality. It’s the tragicomic swan song to the absurd ideology of the enlightened, mature consumer, who, with their purchase decisions, could determine or even influence social developments. With their painstakingly acidic archive-work, NEOZOON shows us the unleashed image productions on the Internet and point out how we all share these billion-dollar budgets of advertising, how we all work together in seducing, inciting and exploiting one other. But the elitist gaze is fatal; FragMANts makes it clear that we have nothing under control anymore. It is way too late now. And I catch myself thinking that I might want to stand on the other side of the picture, not doubting, cynical, disgusted, but enjoying all the moments of happiness, making ecstatic faces, cheering blissfully. Why not surrender and savor all the charms and moments of happiness which we impose on each other? Why struggle against something that has long since permeated and captured us in every single one of our conditionings? It is clear to all of us that, ultimately, the bill will come, that all the millionfold luck will not have been for free, that we will have all accepted servitude to an unparalleled snowball system. But until then, the rapture may still be enhanced. And all that remains is the hope that we possibly won’t have to survive to witness the very end.

  • Duration: 7 Min.
  • Countries: Germany
  • Languages: English
  • Subtitles: No language
  • Production year: 2019

  • Director: NEOZOON
  • Production: Art Collective NEOZOON
  • Sound: Jochen Jessuzek
  • Music: NEOZOON