In a post-apocalyptic world not much unlike parts of the present, SUGAR, a humanoid robot that can feel, think and dance, is sent out to bring back a human touch to people. He encounters a HON (Human Organism Normal), a post-influencer who lives in an underground techno cell and poses in a sort of eternal commercial broadcast and tries to free help him. The tragicomic narrative of this encounter and its failure raises general questions about consciousness, ego-turbo-capitalisms and the dream of the collective.