Got Milk? Hollywood celebrities with a milk moustache ask this question in one of the biggest ad campaigns to promote milk’s unsoiled image as a source of life and health. The mythical attributes attached to this natural product are unbelievably attractive and therefore milk has become an ultimately designed industrial product sold at a dumping price on the global market. But who actually makes the money? Who are the players and how do they operate? And how are we affected by this game of merchandising that is mistreating animals, polluting our nature and wasting our resources?